Background
The rise of AI-powered writing tools like ChatGPT is transforming how marketers create ads. Salesforce research shows that businesses using AI for content report a 61% increase in productivity and produce campaigns up to five times faster than manual methods. In paid advertising, AI-assisted copy delivers measurable results WordStream’s 2023 data found that ad click-through rates improved by 38% and cost-per-click dropped by 32% when using AI-generated copy.
Marketers also report saving over five hours per week by using AI to handle ideation and drafting, according to a Content Marketing Institute survey. For freelancers and small businesses especially, AI enables fast iteration and keeps messaging consistent across channels. These tools don’t just write—they function like junior copywriters, producing diverse variations and unlocking creative breakthroughs quickly.
AI-Powered Writing in Practice
AI writing tools combine speed with scale, allowing marketers to test dozens of angles without heavy creative lift. As noted by Zapier’s marketing automation report, teams using AI strategically see the best results: faster campaigns, more engagement, and better alignment with buyer intent. This is not about replacing writers; it’s about amplifying what humans already do well—idea framing, tone adjustment, and channel fit.
1. Persona-to-Voice Prompts
These prompts help you write ad copy that sounds like it’s meant for a specific type of person. Different audiences respond to different words, tones, and styles. A 50-year-old lawyer doesn’t speak the same way as a 19-year-old student. If your ad doesn’t match your audience’s style, they’ll scroll past it. These prompts let you tell ChatGPT exactly who you’re speaking to and how to speak to them.
You can set tone (funny, serious, formal), audience (busy moms, new grads), and purpose (introducing a product or making a sale). The goal is to make your ad feel like it fits right into your audience’s world, so they stop, read, and respond.
- Write a bold, no-BS ad for a budgeting app targeting Gen Z freelancers at the awareness stage.
- Write a calm, professional ad for a meditation app targeting healthcare workers experiencing burnout.
- Write an encouraging ad for career coaching, aimed at mid-career professionals feeling stuck.
- Write a sarcastic ad for a Gen Z-friendly travel booking tool. Keep it under 100 characters.
- Write an empowering ad for women founders using a startup legal toolkit. Use inclusive language.
- Write a casual, emoji-friendly ad for high school students looking for a study tool.
- Write a minimalist, serious ad for an AI productivity tool targeting VC-backed founders.
- Write a witty, informal ad for a crypto wallet targeting first-time investors under 30.
- Write a parent-to-parent style ad for a meal planning app targeting moms with toddlers.
- Write an ad using inspirational tone for a fitness app for people recovering from injuries.
- Write a skeptical ad targeting people tired of productivity hacks, selling a time-blocking calendar app.
- Write a reassuring, warm ad for an online therapy service aimed at new college grads.
2. Offer Framing Prompts
These prompts help you write the same ad message in different ways. Your product doesn’t change but how you talk about it can. You can highlight a problem it solves (pain), a benefit it gives (gain), proof that it works (reviews), or how it makes people feel (status, relief, etc.).
This matters because people respond to different triggers. Some care about saving time. Others care about avoiding mistakes. These prompts help you find the best way to present your offer so that it connects with more people. They’re also useful for testing which message works better in ads.
13. Write three ad versions for a dog food subscription: A) vet bills from bad food (pain), B) better coat in 2 weeks (benefit), C) trusted by 10,000+ dog owners (proof).
14. Write four ad angles for a freelancer invoicing tool: A) time wasted chasing payments, B) looking pro to clients, C) used by 50,000 freelancers, D) featured on TechCrunch.
15. Write three versions of an ad for an electric standing desk: one focused on back pain relief, one on increased focus, and one on work-from-home lifestyle aesthetics.
16. Create three angles for a language learning app: one for travel lovers, one for career growth, and one for connecting with family.
17. Write four versions of an ad for a resume builder: A) feeling invisible to recruiters, B) standing out in 30 seconds, C) used by Google and Meta hires, D) now 50% off.
18. Write three ads for a men’s skincare brand: A) bad skin affects confidence, B) easy 1-step routine, C) 10,000 five-star reviews.
19. Reframe this offer for a content calendar tool: A) overwhelmed creators, B) never miss a post again, C) used by top influencers.
20. Write four versions of an ad for an online Excel course: pain of being left behind, gain of getting promoted, social proof, and urgency (only 50 spots left).
21. Write three versions for a B2B CRM platform: one targeting disorganized pipelines, one on faster deal closures, and one citing a case study.
22. Write three versions of a pet insurance ad: A) fear of emergency bills, B) peace of mind, C) featured by ASPCA.
23. Write three framing styles for a budgeting app: A) stress from living paycheck to paycheck, B) reaching financial goals, C) trusted by thousands.
24. Write five different offer angles for a social media scheduler tool: pain, speed, social proof, status, and affordability.
3. Platform-Adaptive Prompts
These prompts help you write ad copy that fits the rules and style of each platform. What works on TikTok probably won’t work on LinkedIn. Facebook has different ad sizes than Google, and Instagram Stories are not the same as Pinterest Pins.
These prompts tell ChatGPT to format your ad for a specific channel. They can include word or character limits, headline count, tone, and even layout. Using these ensures your copy doesn’t get cut off or feel out of place. It saves time and reduces errors when you’re writing for multiple platforms at once.
25. Write a Google Search ad for a local dog trainer. Include 3 headlines (30 characters max) and 2 descriptions (90 characters).
26. Write a Facebook carousel ad for a new budgeting app. Include a headline, primary text, and a CTA for each of 3 cards.
27. Write a TikTok voiceover script (15 seconds) for a fashion rental service targeting college women.
28. Write a LinkedIn ad promoting a B2B SaaS analytics tool to heads of marketing at mid-sized tech companies.
29. Write an Instagram story ad (3-frame structure) for a protein shake brand targeting fitness beginners.
30. Write a Reddit-style promoted post for a time tracking tool used by freelancers.
31. Write a YouTube pre-roll ad script for a mental fitness app. Hook in 5 seconds, CTA in last 3.
32. Write SMS ad copy (under 160 characters) for a flash sale on noise-canceling headphones.
33. Write ad copy suitable for an email header, a Facebook feed post, and a YouTube description, all promoting the same CRM tool.
34. Write a Pinterest ad caption for a healthy recipes app targeting young parents.
35. Write a Meta (Facebook/Instagram) ad headline and text for a vintage clothing brand using 90s nostalgia.
36. Write an Apple Search Ad for a habit tracking app. Keep title to 30 characters and description to 45.
4. Hook and CTA Generation Prompts
These prompts help you create strong first lines (hooks) and clear next steps (calls to action, or CTAs). The hook is what makes people stop scrolling. The CTA is what gets them to click, sign up, or buy. These two parts can make or break an ad. Hooks need to be short, interesting, and speak to a need or desire.
CTAs must be direct and easy to understand (Mejtoft et al., 2021). These prompts generate lots of versions you can test to find out what works best. They’re great when you need to break creative blocks or refresh tired ads.
37. Write 5 hook headlines for a course called “How to Start Freelancing in 30 Days.” Use different formats: list, curiosity, question, bold claim, urgency.
38. Give me 5 CTA alternatives to “Buy Now” for a direct-to-consumer cookware brand.
39. Write 5 CTA lines for a lead magnet offering a free email marketing checklist.
40. Write 5 CTA lines to drive signups for a free webinar on investing basics.
41. Generate 5 hooks for a plant delivery startup. Try one funny, one emotional, one data-driven, one status-based, and one minimalist.
42. Create 5 hooks for a TikTok ad selling a journaling app. Focus on self-improvement and feeling in control.
43. Write 3 bold headlines for a laptop brand focusing on creators.
44. Turn this product description into 5 curiosity-based ad openers: [insert description].
45. Write 5 hooks based on real user pain points about burnout, promoting a time management app.
46. Write 5 versions of the same hook, each focused on a different emotion: fear, pride, envy, relief, joy.
47. Write 3 this-or-that style hooks for an AI writing tool (“Write faster or waste hours?”).
48. Write 5 scroll-stopping first lines for a Meta ad promoting a haircare brand.
5. Variant and Testing Prompts
These prompts are designed to quickly produce multiple versions of the same ad. This is useful when running A/B tests or trying to avoid ad fatigue. You keep the core idea the same but change one thing: tone, length, emotion, or structure to see what performs best.
These prompts help you set up controlled tests by telling ChatGPT exactly what to vary and what to keep consistent. They also help teams or solo marketers generate ideas fast without having to rewrite from scratch. The result: faster testing, better data, and higher-performing ads over time.
49. Write 4 Facebook ad versions for a task management app. Change tone only: professional, humorous, intense, supportive.
50. Rewrite this ad in 3 different lengths: short (under 60 characters), medium (under 125), and long (under 200). [Insert ad]
51. Write 3 variations of an ad for the same product with different CTA strategies: urgency, free trial, social proof.
52. Create 5 headline variations for a dog food brand all testing different emotional angles.
53. Turn this testimonial into 3 ad variations: 1 quote-style, 1 benefit-focused, 1 story-driven. [Insert review]
54. Write 3 versions of a single ad where each addresses a different objection: cost, time, trust.
55. Make 3 creative versions of the same concept one for Meta, one for TikTok, one for Google Search.
56. Rewrite this landing page headline 4 different ways to test clarity, curiosity, FOMO, and social proof.
57. Turn this long ad copy into 3 short-form Google headlines. [Insert copy]
58. Write 3 ways to present a limited-time discount offer: countdown, fear of missing out, and VIP exclusivity.
59. Generate 3 text variations for the same product but adapted for different reading levels (grade 5, 8, and 11).
60. Create a test set: 3 TikTok hooks and 3 CTA lines for a budget tracking app, formatted for 15-second spots.
Conclusion
Using ChatGPT to write ad copy is about writing smarter, testing faster, and scaling creative output with less friction. With these 60 structured prompts, you now have a repeatable system to generate platform-specific, audience-aware, test-ready ads in minutes.
To learn more, explore our Marketing Tools section for more AI workflows and copywriting automation guides. If you’re new to testing ad variations, check out our content in Conversion Optimization for real-world strategies on running high-impact A/B tests using AI-generated copy. Both areas give you the tactical edge to turn fast copy into performance results.
