Self-Paced / Online

Life Sciences Digital Marketing  Course

Master pharmaceutical marketing, scientific communication, and patient engagement strategies to effectively promote your life sciences expertise across B2B and B2C markets. Learn medical writing, healthcare data analytics, and how to build strategic healthcare partnerships that drive adoption of biotechnology products, medical devices, and pharmaceuticals.
Image of image about 2 from Melan Group Digital Marketing
Scott Mitchell
Chief Marketing Director

About the course

This digital marketing course teaches you to excel in pharmaceutical marketing and scientific communication across diverse life sciences audiences. Whether you’re developing patient education materials, crafting pharmaceutical advertising campaigns, or leveraging healthcare data analytics to optimize targeting, you’ll master the art of engaging both healthcare professionals (B2B) and patients/consumers (B2C). Learn to build meaningful healthcare partnerships, create compelling medical writing, and drive patient engagement while navigating the complexities of pharmaceutical manufacturing communications and regulatory requirements.

Course Objectives

What You Will Learn

You will learn exactly how to leverage pharmaceutical marketing, scientific communication, and healthcare data analytics to market your expertise, biotechnology products, medical devices, and pharmaceuticals. Master patient education strategies, pharmaceutical advertising techniques, medical writing best practices, and how to build strategic healthcare partnerships that increase not only interest in your pipeline but your company and its mission across both professional and consumer markets.

  • Develop pharmaceutical marketing strategies using healthcare data analytics to effectively target healthcare professionals (B2B) and patients/consumers (B2C) in the life sciences sector
  • Create compelling scientific communication and medical writing that drives patient engagement and supports pharmaceutical advertising across complex innovations
  • Build marketing campaigns that enhance pharmaceutical manufacturing communications and drive product adoption while elevating your company's mission

Course Overview

You’ll explore pharmaceutical marketing strategies for the full spectrum of life sciences audiences, integrating scientific communication, healthcare data analytics, and patient engagement techniques. Learn to navigate medical writing for both pharmaceutical advertising to healthcare professionals and patient education for consumers. Discover how to leverage healthcare partnerships, optimize pharmaceutical manufacturing communications, and create campaigns that resonate across B2B and B2C channels in the evolving life sciences landscape.

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$1,350.00 USD

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About this course:
Level:

Expert (5+ years)

Format:

Online; Self-Paced

Duration:

12hr 50m

Total Downloadable Files:

56

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