Personal hardship refers to content Google identifies as targeting users facing sensitive challenges (e.g., health conditions, financial distress, legal trouble, trauma, or relationship issues). Ads or listings in these categories are subject to additional restrictions to prevent exploitation.
Google’s automated personal hardship policy flags exploit innocent businesses selling legitimate products, creating massive revenue losses through false positives. Most flagged ecommerce products sold on Google, Shopify, or others aren’t actually targeting vulnerable users. Yet, they are still caught in automated content moderation systems designed to cast too wide of a net in a “better
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