melan.

Melan.

Florida Panthers AI Marketing Boosts Fan Engagement Success

Florida Panthers hockey players celebrate a goal on the ice during a game.

The Florida Panthers transformed from NHL’s lowest attendance (7,311 fans) to record-breaking success through AI-powered fan engagement. Their “Panther Insights” data platform integrates 8+ touchpoints to deliver personalized experiences, achieving 24.71% email click-through rates, 50% ticket revenue growth, and 120% partnership revenue increase. The franchise now averages 18,632 fans per game the highest in team history proving AI can drive fan loyalty and revenue growth in non-traditional hockey markets.